Meet The Team
We provide a wide range of Services
At Lift Off Brands, experience, hustle, and relationships are at the heart of everything we do. With over five decades of combined leadership in the beverage alcohol industry, our founders bring unmatched knowledge, passion, and a hands-on approach to helping brands succeed. Get to know the people behind the partnerships.
55+
Combined Years of Experience
1400+
Top Accounts Served
24/7
Commitment to Success
Andrew Nicholl
Co-Founder / Owner
Andrew brings to Lift Off Brands a proven track record of successful sales. His 31 plus years of management has led him to be a respected leader in the wine and spirits industry. High caliber sales and management is his forte. Growing brands in the Off Premise and strong relationships are his specialty. He has extensive knowledge with key chain accounts, high-end liquor stores, Asian & Hispanic markets, and e-commerce accounts in Southern California. Before joining Lift Off, he spent 18 years excelling in the off-premise trade, managing multiple divisions including Orange County, North L.A. County, and the Inland Empire. Most recently, he led the highly successful Falcon Division off-premise team as an area manager which encompassed the Southern California off-premise channel (7 largest spirits portfolios at RNDC). Andrew has worked and partnered with many suppliers including Trinchero Wines, Diageo, Bacardi, Brown Forman, Stoli Brands, Hess Collection Wines, Cutwater RTD’s, Remy, Proximo, Titos, Sazerac, and Pernod Ricard to highlight just a few.
Looking forward to helping you Lift Off Your Brands!
Darryl Gebo
Co-Founder / Owner
Darryl adds to Lift Off Brands a tremendous amount of expertise that equals over 25 years of sales and management. He brings depth, expertise and pinpoint sales leadership. Growing brands in the On Premise is his specialty, with strategic emphasis on regional accounts, independent accounts, hotels, casinos, and theme parks. Before joining Lift Off, he started as an Import Specialist (wine), was promoted to a Key Account Manager at SWGS, and went on to a Division Manager role at Young’s Market Company. He received team of the year honors in 2017 and 2018. Following this, he was promoted to Director of Sales. He led the Falcon Division (7 largest spirits portfolios at RNDC) in 4 Key Markets in Southern California. Portfolios Darryl has worked with include Diageo, Robert Mondavi Wines, Bacardi, Moët Hennessy, Brown Forman, Remy, Proximo, Titos, Delicato Wines, Sazerac, William Grant & Sons, Campari, and Pernod Ricard to highlight just a few.
Looking forward to helping you Lift Off Your Brands!
Josh Smith
Brand Specialist/Mixologist
JOSH brings over 20 years of hospitality experience to Lift Off Brands, combining a hands-on, operator-first approach with a sharp focus on building brands where it matters most — on premise. Based in North County San Diego, Josh has spent years working directly in high-volume bar and restaurant environments, developing a deep understanding of what drives sales, guest engagement, and repeat business.
With a strong foundation in bartending, beverage program execution, and day-to-day operations, Josh bridges the gap between supplier and account by speaking the language of operators. His approach centers on practical placement, staff buy-in, and building products into programs where they perform — not just sit on shelves.
Josh specializes in independent accounts, neighborhood bars, and emerging concepts, with a focus on strategic placements, menu integration, and grassroots brand growth. His ability to connect with bar teams and decision-makers allows him to build authentic relationships that translate into long-term brand success.
He is passionate about supporting partners, building momentum for new products, and turning them into consistent sellers in competitive markets.
Looking forward to helping you Lift Off Your Brands!